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political campaigns

woman looks angrily at phone

Rage Clicks Rule: Study Reveals Why Political Outrage Fuels Social Media Engagement

Categories Brain & Behavior, Social Sciences

:A new MIT-led study found that tailoring political ads based on one attribute of their intended audience — say, party affiliation — can be 70 percent more effective in swaying policy support than simply showing everyone the single ad that is expected to be most persuasive across the entire population. Credits:Image: Shutterstock

Election microtargeting works, just not the way people think

Categories Social Sciences

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